Gold - Innovation - Best use of technology
Issued by PM Society Awards · Sep 2024PIRL™ (the AI system we designed) is a pioneering AI-driven platform that redefines how healthcare professionals’ (HCP) behaviours are understood and influenced. By integrating over 27 billion data points, PIRL employs advanced web scraping, AI analytics, and propensity scoring to generate deep insights into HCP prescribing habits.
In collaboration with Pfizer, PIRL’s innovative approach allowed for the precise targeting of communications and real-time strategy adjustments, significantly boosting engagement and sales. The project’s novel use of technology and data-driven insights exemplifies how pharma communications must evolve beyond traditional methods, giving communicators a much more nuanced understanding of HCP behaviours for increased efficiency and effectiveness.
Judges felt strongly that this campaign has done fantastic work in creating a product to enhance customer insights to better understand their behaviours, and therefore to better tailor communication strategies. In harnessing the huge power of data and AI, organisations are enabled to stay effective and relevant to their audience in an ever-evolving market.
A clear Gold winner, the judges were particularly excited about how the team had succeeded in drawing actionable insights from previously unused data making this a potential “game-changer”.
Silver - Pharma Technology Impact
Issued by PM Society Awards · Sep 2024PIRL™ (the AI system we designed) is a cutting-edge AI platform revolutionising how pharmaceutical brands engage with Healthcare Professionals (HCPs).
By harnessing over 27 billion data points, PIRL offers hyper-personalised insights that enable precise targeting, optimised resource allocation, and enhanced ROI. The platform empowers brands to connect with HCPs through tailored strategies that resonate on an individual level, driving significant sales uplifts and improved patient outcomes.
Through predictive analytics and advanced audience profiling, PIRL has transformed traditional pharma marketing into a dynamic, efficient, and impactful process, meeting the evolving needs of healthcare professionals..